How is a strategic vision develop?
A
strategic vision is a prerequisite to effective strategic leadership. Managers
develops strategic vision by focusing on the following aspects:
- What customer needs are to be satisfied?
- What business activities are to be pursued?
- What kind of long-term market position to be built-up pursues competitors?
- What kind of company to be created?
Developing
a company’s vision is the responsibility of the senior management or the entrepreneurs
of the company. They need to find out the answers of the following questions:
- Where do we go from here?
- What changes lie ahead in the business landscape?
- What difference will these changes make to the company’s present business?
In
simple language, a strategic vision is the outcome of careful thinking about:
- Future market areas
- Company’s strategic paths
- Future commitment