Features of Strategy
- Strategy is Significant because it is not possible to foresee the future. Without a perfect foresight, the firms must be ready to deal with the uncertain events which constitute the business environment.
- Strategy deals with long term developments rather than routine operations.
- It deals with probability of innovations or new products, new methods of productions, or new markets to be developed in future.
- Strategy is created to take into account the probable behavior of customers and competitors.
- Strategies dealing with employees will predict the employee behavior.
- Strategy is a well-defined road-map of an organization. It defines the overall mission, vision and direction of an organization.
- The objective of a strategy is to maximize an organization’s strengths and to minimize the strengths of the competitors.
- Strategy, in short, bridges the gap between “where we are” and “where we want to be”.
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